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Ice Camp Outfitters


Creative direction
Logo design


Ice Camp Outfitters

Ice Camp Outfitters is a rising star in the realm of ice house rental and guide services, proudly situated on Mille Lacs Lake in Minnesota.

In their quest for a fitting logo, the aim was clear: capture the attention of avid ice fishers and outdoor enthusiasts, all while exuding boldness, class, and a touch of tradition. These pivotal characteristics steered the project towards an aesthetic that extends beyond fishing.

The flame incorporated into the wordmark subtly nods to the concept of a cozy base camp, where the true essence of the business lies. The warm, reassuring touch of red further reinforces the idea that Ice Camp Outfitters is not just about fishing—it's about creating a shelter of warmth and comfort in the heart of the frozen adventure.

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